Klokwerks spearheads an international team of marketing professionals for the global launch of the Detroit Electric motor company and their all-new 2014 SP:01, the world’s fastest pure-electric production vehicle. The Detroit Electric SP:01 is a limited-edition, two-seat pure-electric sports car that sets new standards for performance and handling in electric vehicles. Boasting an impressive 155 mph top speed and covering the 0-100kmh (0-62mph) sprint in a blistering 3.7 seconds, performance motoring has a new champion.
During the 6 week production period, Klokwerks provided it’s production capabilities to an All-Star International Team.
In London, UK- Klokwerks supported the Detroit Electric marketing team by creating visual assets which were utilized across print, email and website deployments.
In Toronto, our CGI department brought the vehicle to life in digital format by creating a virtual model. Our design team created custom branding and artwork which was utilized in signage and displays. While our fabrication team designed and produced 12’x40’ graphic stage walls, custom acrylic branded LED TV stands & podiums for the event.
In Detroit, Klokwerks collaborated with an industry-leading event company to design, install and teardown the staging, lighting and audio equipment for the event.
In Shanghai, our team assisted in the development of the print and visual assets which were used in the Shanghai Autoshow Exhibition display booth. These CGI images of the vehicle were produced and printed in a variety of sizes ranging from 4’x6’ to as large as 10’x15’.
Throughout all of the above scope of work, our project management team in Toronto coordinated and guided all aspects of the event with precision accuracy resulting in a successful Detroit unveiling of the SP:01 to the World and it’s premier autoshow appearance to the consumer market at the 2013 Shanghai Autoshow.
Services rendered included:
Full event coordination locally in Detroit
Creative & Design:
Development/Branding for artwork and signage
CGI Assets Development:
CGI images/animation of the vehicle for print, web, social
Online CGI images for the vehicle configuration (colours)
Hi-resolution large format CGI assets for print (Shanghai Autoshow)
Video footage of the event for PR and marketing programs
Display Fabrication & Install:
Stage design and direction of production team
Custom fabrication for branded acrylic LED TV stands & podiums